Resources Library by ANA

How social media is democratizing research

With over 25,000 firms and 3,000,000 professionals engaged in market research worldwide - in a world where Encyclopedia Britannica has been largely eclipsed by Wikipedia: how do we stay afloat? This paper will demonstrate how technology and society...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Sean Case

September 15, 2010

The myth of segmentation

Segmentation can be a very powerful tool for aiming marketing to special groups. But is it always the right thing to do? What are its limitations? What is its future? What, if anything, lies beyond segmentation? The aim of this paper is to challenge...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Jochum Stienstra

Company: Ferro Explore!

September 15, 2010

A small rock holds back a great wave

This paper responds to the challenges of globalisation and the digital society by arguing that the problem for MR today is not that of too much change, but rather too little. In a world where data is seemingly infinite, we now need to provide data...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Judith Passingham

Company: KANTAR TNS Malaysia

September 15, 2010

Beyond the buzz and towards robustness

Using sociology, social networks theories, social psychology, this paper is an update on worldwide data and trends around the social web. Using first-hand original case studies, the authors attempt to demonstrate valid and reliable foundations for...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Thomas Perry, Anthony Hamelle, Oliver Tabino

Company: Linkfluence

September 15, 2010

ESOMAR/WAPOR guide to opinion polls and published survey

ESOMAR and WAPOR have produced the present guide in order to help those interested in the subject of opinion polls to reach a more informed judgement about the value of such polls and the most appropriate ways of conducting and reporting them. There...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2010

Migration to new online and hybrid methodologies in Asia

A case study, which demonstrates methodological approaches to sensible migration from traditional methods of data collection, such as face-to-face to online. Data analysis from a JDPAP syndicated study, using a large robust face-to-face sample,...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Gerrit Kuyntjes, Brian Fine, Gerald Ong

Company: JD Power

April 20, 2010

Billion dollar baby

India is characterized as a country with several countries within it. The multiplicity of languages and ethnicity, geographical spread, low literacy levels and a large rural audience brings operational challenges to reaching India's diverse audience....

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Madhumita Chakraborty, Sandeep Arora

Companies: PepsiCo, Datamatics Global Services Ltd

April 20, 2010

Bloggers as research partners

This paper will make a number of observation about blogging, the activity of contributing regularly to a dedicated, often personal, online space, and ask questions of people who blog. This paper will call into question the accessibility of real...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Josephine Hansom, Nick Buckley, Alison Palmer

Company: GfK

October 29, 2009

Passive data collection observation and recording

This document aims to bring the existing Guideline up to date and in line with the latest international developments for best practice, and to expand the coverage to include all forms of observation and passive data collection going beyond the...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2009